AI sentiment analysis features
Know and control your brand’s AI narrative
See why AI answers recommend your competitors over you, and find gaps to fix to get recommended more often.
AI is already talking about your brand. Do you know what it's saying?
Are we actually ranking inside of an LLM? The AI visibility score that's provided by Semrush is a piece of how we're reporting that.
Jordan Brannon
President, Coalition Technologies
Your brand has a reputation in AI search.
Make sure it's the one you built.
Monitor your brand narrative
See the exact words, phrases, and framings LLMs use when they describe your brand in response to customer queries. Know whether AI is telling your story or someone else's version of it.
See your specific strengths and areas for improvement
Get a clear breakdown of where your brand's AI presence is working and where it's falling short. Tell your team exactly what to protect, what to fix, and where the biggest gains are waiting.
Measure mentions across key areas
Compare how often your brand gets mentioned for key selling points and positive qualities compared to your niche competitors.
Get strategy recommendations to improve your brand narrative
Semrush analyzes how LLMs describe your brand and tells you what to do about it. Expect a prioritized action list covering new channel opportunities, messaging gaps, and product positioning plays.
Discover questions and prompts driving your sentiment
Know which topics and questions trigger positive AI responses about your brand — and which ones are quietly working against you.
289M+ AI prompts
42 geographic AI prompt databases
36M+ unique brands for AI visibility analysis
Weekly and monthly data refreshes
Don't just take our word for it
4.5
4.5
4.7
4.7
4.4
4.4
Marketers all over the world trust Semrush
28M
Used by 28M marketers worldwide
35%
Chosen by 35% of the Fortune 500
21
Awarded best SEO software suite 21 times
How brands grow their AI visibility with Semrush
Learn more about owning your brand narrative on AI
Brand sentiment analysis at enterprise scale
Manage your brand visibility across more markets, product lines, and languages. Pair AI visibility tracking across LLMs with traffic analysis that ties AI search directly to revenue.
FAQ
AI brand sentiment is the tone LLMs use when describing your brand in response to user queries, and it's worth tracking because those descriptions can influence how potential customers perceive your business. Semrush classifies the sentiment of brand mentions in LLM responses as either positive or general and tracks how that ratio changes over time. If your sentiment ratio moves in the wrong direction, it may indicate that your brand is being misrepresented or that non-positive mentions across the web are influencing what AI systems say about you.
Semrush tracks brand perceptions across major AI platforms, including ChatGPT, Gemini, and Perplexity. Monitoring brand descriptions and sentiment gives you a cross-platform view rather than a single-channel snapshot.
Yes, you can use Semrush’s AI Visibility Toolkit to see how AI describes your competitors. Competitive perception benchmarking lets you compare how AI describes your brand versus key competitors by sentiment, key business drivers, total share of voice, and which brand is being framed as the category leader in AI-generated answers.
If AI is saying something inaccurate about your brand, tracking AI visibility and brand sentiment can help you understand why. Tracking reveals where LLM descriptions diverge from your actual positioning and highlights opportunities to influence how your brand is represented online. From there, your team can act on a few proven levers: updating owned content like your website and social profiles, earning positive brand mentions on authoritative sources, and shaping how your brand is described in the forums and industry publications that LLMs cite in their answers.
START GROWING YOUR ONLINE VISIBILITY TODAY
Get free 7-day access to our marketing toolkits. Cancel anytime.
